Yesterday, I had the chance to visit VertiFarm for the first time—an event I’ve long looked forward to since I began supporting Martin and Uwe from Light&Fog three years ago. Their innovative work with fog technology in vertical farming has been inspiring, and attending the fair, especially focusing on cannabis, was a real highlight.
Lorenz Minsk and the Reality of Regulation
One of the most intriguing talks was by Lorenz Minsk from Research Gardens, who spoke about the challenges posed by the inconsistent regulation of cannabis. Different perspectives among federal states often lead to confusion and delays, which hinder the development of the industry. Lorenz highlighted the urgent need for unified regulations to truly advance innovation in the cannabis sector.
Johann Waldherr, Würth Elektronik – Cannabis Grow Innovation from the Ländle!
A major surprise for me was Johann Waldherr’s presentation on Würth’s latest project in collaboration with NXTFarms. As a traditional company from the Swabian region, Würth isn’t a name I would have immediately associated with being a pioneer in the cannabis sector. Yet now, they are partnering with NXTFarms to develop modular container solutions for cannabis clubs. These containers are specifically designed to be adaptable for cannabis cultivation, and Würth has gone a step further by building the foundation for lighting brands to directly integrate their systems!
It was impressive to see how Würth is implementing energy-efficient, intelligent LED lighting tailored precisely to the various growth phases of cannabis plants. At the same time, this partnership allows for the cultivation and testing of other plant species within a controlled environment—truly revolutionary for indoor agriculture. Würth, a true “hidden champion” from the Ländle, is leading the charge in this field!
Kjell Sneeuw’s Message: “You Don’t Know What You Don’t Know!”
Kjell Sneeuw from Cultivators BV shared a thought-provoking message: “You don’t know what you don’t know.” His point was clear—without the right expertise on regulatory intricacies, it’s easy to overlook critical details that impact the entire cultivation process. This statement resonated deeply with me and the other attendees, highlighting the importance of continuous learning in this rapidly growing industry.
Insights from the Panel: Education, Sustainability, and Consumer Awareness
The day wrapped up with a panel discussion featuring Lorenz Minsk, Johann Waldherr, Kjell Sneeuw, and Farida Hussain from Pipp Horticulture International. Each brought unique perspectives to the table. Farida emphasized the importance of education in Germany, particularly around consumer behavior with cannabis edibles, microbiological testing, and sustainability. She pointed out that as new cannabis clubs emerge, it’s essential to build a strong foundation of knowledge on responsible consumption and sustainable practices. “Germany is moving forward, but without proper education on how to grow, test, and consume safely, the potential is limited,” she said.
This panel discussion reinforced that the cannabis industry’s future depends not just on regulatory clarity but also on educating consumers and industry players alike. From responsible cultivation to informed consumption, the insights shared highlighted the need for a holistic approach.
Looking Ahead
As I left VertiFarm, I felt energized and full of ideas. It was fascinating to see companies like Würth venturing into new territory and making strides in the cannabis space. The industry stands at the brink of a new era, where technological innovation must align with regulatory frameworks. Through collaboration, I believe we can cultivate an environment that supports growth—not only for plants but for the entire sector.
What I Learned: Regulation Fuels Innovation
From my time at VertiFarm, one takeaway stood out more than anything: Only with regulation can innovation truly be established. In the cannabis industry, regulation isn’t just a boundary; it’s a framework that allows new ideas to take root. Without a clear regulatory landscape, innovations can be short-lived, stifled by uncertainty and the inability to scale.
But here’s the truth: while regulation can spark change, it’s often necessity that drives it. Energy scarcity, for instance, is pushing industries to adapt. As harsh as it is to say, if there’s one silver lining from the current energy crisis—it’s that the high cost of energy has forced us to seek out sustainable solutions. This need for efficiency has opened up a space for innovations that go beyond regulation, and it highlights how urgent it is for technology to keep pace with the realities we face.
At VertiFarm, it was clear that we need both—thoughtful regulations to lay the groundwork and pressing challenges like energy constraints to propel us toward meaningful, long-lasting innovation.