Why It’s Time for Cannabis Brands to Think Bigger on 420
Let’s face it—4/20 in Germany right now is mostly… promo codes.You log into your favorite online headshop, you see a “-X% for 4/20” banner, and that’s about it. Compare that to the United States, where brands go all-in: Live DJ sets, Instagram lives with giveaways, Digital scavenger hunts, In-store treasure maps, Influencer challenges, and fully […]
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