Sponsored by THE ORIGINAL CONES
With heavy restrictions on digital advertising, cannabis brands in Germany are turning to one of the oldest, most effective tools in marketing: Out-of-Home (OOH) advertising. Whether it’s a bold poster, a branded fridge at the local kiosk, or a moving screen built into a car window—OOH formats offer brands visibility, frequency, and legitimacy in the public space.
Here’s a look at three formats that are becoming part of the cannabis branding playbook—and why they work.
1. Large Format Billboards
📍 Format: 18/1 posters, construction site wraps, or transit placements
📈 Why brands use them:
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High-frequency exposure: Same location, daily view
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Massive visibility: Street-facing, full-color, often unavoidable
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Minimal compliance risk: No sales CTA, just branding
Billboards deliver immediate visual impact—especially when the creative is focused on a single symbol like the cannabis leaf.
For medical cannabis brands and social clubs, this is a way to show presence without saying too much.
✅ Best for: Brand awareness, public positioning, category education
2. Kiosk-Based Advertising
📍 Format: Fridge wraps, window stickers, shelf branding, QR-campaigns
📈 Why brands use them:
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Hyperlocal exposure in key neighborhoods
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Low-cost placement with daily contact
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Association with trust and community (corner kiosks are part of daily life)
This format is particularly effective for cannabis brands that want to be visible without triggering political or legal backlash. The branding sits close to the consumer, often in high-footfall locations like commuter hubs, nightlife districts, or residential zones.
✅ Best for: Grassroots brand presence, regional clubs, medical platforms
3. Moving Screens in Cars (Side-Facing Digital Signage)
📍 Format: LED screens mounted inside the back seat, facing the sidewalk
📈 Why brands use them:
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High attention value due to novelty and movement
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Flexible placement: Parked at events, in front of pharmacies, or during expos
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Digital freedom: Can rotate multiple visuals, update messages quickly
This format is still rare in Germany, which makes it powerful. Cannabis brands use it to create surprise, raise curiosity, and bring campaigns into public view without using paid media channels. It’s particularly useful for time-limited drops, announcements, or awareness campaigns linked to medical use.
✅ Best for: Launch teasers, event-based activations, mobile branding
Conclusion: OOH Isn’t Just Old School—It’s Strategic
In a post-legalization Germany where digital ads are still tricky, OOH becomes more than a workaround. It’s a deliberate branding channel that creates public visibility, builds trust, and reinforces presence.
Cannabis brands that use these three formats smartly are not just visible—they’re part of the urban conversation.
Sponsored by THE ORIGINAL CONES
Because real brands move beyond the screen.
