BRANDING sponsored by THE ORGINAL CONES

Why LinkedIn treats cannabis accounts more strictly — and how we’re adapting (yes, we’re currently feeling the squeeze) We’re seeing it first-hand: clean content, steady cadence, real conversations — yet a clear drop in reach and interactions. No red banner, no formal notice. Just… less visibility. In a sector where credibility and timing drive fundraising,

In the cannabis industry, a LinkedIn page isn’t just a profile — it’s a recruitment engine, a trust-builder, and a public proof of your credibility.Whether you’re attracting new talent, convincing an investor, or sealing a partnership, your LinkedIn presence is often the first handshake. But to be effective, your company page must do more than

Sponsored by THE ORIGINAL CONES Public relations is the heart of cannabis branding. In a market where stigma still lingers and trust is hard-earned, visibility is everything. And yet, most cannabis founders treat PR like a checkbox – something to consider only at launch, or when a product hits the shelves. That’s a mistake. In reality,

Sponsored by THE ORIGINAL CONES With heavy restrictions on digital advertising, cannabis brands in Germany are turning to one of the oldest, most effective tools in marketing: Out-of-Home (OOH) advertising. Whether it’s a bold poster, a branded fridge at the local kiosk, or a moving screen built into a car window—OOH formats offer brands visibility, frequency,

Sponsored by THE ORIGINAL CONES In cannabis marketing, the rules are strict – and the solutions must be smart. Traditional advertising is still heavily restricted across Europe: no billboards, no Google Ads, and social media campaigns risk shadow bans or deletion. But there’s one strategy that thrives under constraints:Guerilla marketing. Why Guerilla Works in Cannabis

By Falk Altenhöfer, for Cannabis-Startups.com sponsored by THE ORGINAL CONES In a world where you can’t run ads, trust is your most powerful channel. The cannabis industry has always played by different rules. While other sectors rely on billboards, sponsored content and Super Bowl commercials, cannabis brands face bans, shadowbans and ever-shifting compliance walls. Creators

Marketing in Cannabis – Issue 2 I know, it took me a week to write this article, but MJ took my last power, so I was sick after this happening! Back in time, when the bass shakes the exhibition hall, the sun hits your face, and clouds of vapor drift over crowds holding tote bags

A column by Falk Altenhöfer Why more and more cannabis brands are turning into media companies One buys a legendary magazine. The other leaves his own festival. In the cannabis world, a new chapter is unfolding – brands are becoming publishers (or acquiring the assets to become one). 🇺🇸 In the U.S., RAW founder Josh