Sponsored by THE ORIGINAL CONES
In cannabis marketing, the rules are strict – and the solutions must be smart. Traditional advertising is still heavily restricted across Europe: no billboards, no Google Ads, and social media campaigns risk shadow bans or deletion.
But there’s one strategy that thrives under constraints:
Guerilla marketing.
Why Guerilla Works in Cannabis
Guerilla marketing means creating high-impact visibility with minimal budget. The goal is to disrupt expectations – in urban spaces, at events, and especially at cannabis expos and festivals.
And it works.
Here are two simple but powerful examples used by THE ORIGINAL CONES to stand out in crowded spaces – legally and memorably.
💦 Case #1: Reverse-Graffiti Logo with Water Jet
Instead of spraying a wall, you clean the pavement – and leave your mark.
Here’s how it works: A stencil of the brand logo is placed on a dirty sidewalk. Then a high-pressure water cleaner is used to clean around it. The result? A crisp, white logo made from clean ground surrounded by dirt.
No paint. No damage. Just pure visibility.
This technique was used at a cannabis fair to direct foot traffic to the booth. The result: massive engagement and real curiosity.
🚗 Case #2: LED Screen in a Car – Mobile Branding
A screen mounted in a car’s rear window, looping brand messages, a QR code, and campaign visuals. Park it smartly – in front of an expo, at a crowded square, or even at the camping entrance to a festival.
This “rolling billboard” catches attention without any need for permission. Especially at night or in low-light festival settings, it draws eyes and phones.
The Takeaway: Creativity Wins
If cannabis brands can’t use mainstream media, they must own the street. Guerilla marketing isn’t a workaround – it’s a strategy.
Whether it’s clean branding on dirty sidewalks or mobile screens in urban hotspots, this is how cannabis brands can create impact in a regulated world:
Legal. Clever. Viral.
