Four years ago, we conducted our first small-scale interviews with German cannabis startups. Since then, the industry has grown tremendously, and with Germany’s legalization of cannabis in April, the European landscape is entering a new phase. What began during the uncertain times of the pandemic has now transformed into an era of progress and profound change.

This moment represents more than just market trends; it’s an opportunity to address crucial topics like diversity and inclusion, sexual harassment, corporate culture, and the role of technology in shaping the cannabis industry and beyond.

To capture the full scope of these changes, we’re expanding our survey to include not just founders but also employees. Where do their perspectives align, and where do they differ? What progress are managers making, and where are founders still falling behind?

Help us create a sharper, more comprehensive understanding of the startup ecosystem. Your perspective matters—join the conversation!