STATE OF THE INDUSTRY

2024

Welcome to the second edition of Cannabis Startups Survey. What started in small during COVID in 2021 and now we want to meaure, which impact the German Legalization has on the european cannabis landscape.

Four years ago, we conducted our first small-scale interviews with German cannabis startups. Since then, the industry has grown tremendously, and with Germany’s legalization of cannabis in April, the European landscape is entering a new phase. What began during the uncertain times of the pandemic has now transformed into an era of progress and profound change.

This moment represents more than just market trends; it’s an opportunity to address crucial topics like diversity and inclusion, sexual harassment, corporate culture, and the role of technology in shaping the cannabis industry and beyond.

To capture the full scope of these changes, we’re expanding our survey to include not just founders but also employees. Where do their perspectives align, and where do they differ? What progress are managers making, and where are founders still falling behind?

Help us create a sharper, more comprehensive understanding of the startup ecosystem. Your perspective matters—join the conversation!

What is going to happen 2025?

How do they feel about access to capital? Are they more optimistic about this year, with revenues and projections on track to hit sales goals?

What do MAKERS anticipate for fundraising this year?

What do MAKERS anticipate for fundraising this year? How do they feel about access to capital? Are they more optimistic about this year, with revenues and projections on track to hit sales goals?

Gender bias?

How is the industry structured? How does female MAKERS and employees see the equality or not?

What do you think about diversity?

How does MAKERS and employees see diversity? Which impact it has in their daily work lifes?

Compensation?

…nobody knows what happens in terms of regulation and economy. How does MAKERS motivate their employees?

Working from where?

How teams work from home or not and why. How does they feel?

State of Health.

COVID is nearly forgotten by many, yet many still suffer. Mental health issues are not new to us.

Which pressures feel the CEO?

What CEOs and employes think about at night – how do they see the future?

What do we learn from Culture?

How do we hire our future team. From culture to “get shit done” mentality.

SUPPORTED BY:
The Cannabis Industry Survey
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